Friday, 19 Jul 2024

Want to Start an Indoor Pro Soccer Team? Here’s What You Need to Know


So, you have an ambitious dream of owning your own indoor soccer team. It sounds exciting, and with the low entry costs and player salaries, it may seem like an easy way to make a profit. However, before you dive headfirst into this venture, there are a few things you should know. Owning an indoor soccer team is no walk in the park. In this article, we will explore the challenges and intricacies of the business, giving you a glimpse into what it takes to be successful in this highly competitive industry.

Indoor Soccer

The Business of Indoor Soccer

A Thin Line Between Success and Failure

The world of indoor soccer is filled with ups and downs, and one major mistake many teams make is announcing their presence in the market too close to the launch date. To succeed, a well-planned, year-long marketing campaign is crucial. This initial period not only builds awareness but also generates ticket sales, setting the team up for success from day one. A marketing plan prepared by the Professional Sports Operatives consulting firm highlighted the importance of driving awareness and selling tickets to create a profitable first year.

The Potential for Profit

While the business of indoor soccer may be challenging, there is still potential for profit for those who get it right. The marketing plan projected that a new team could secure an advance season-ticket base of 3,000 with $750,000 in cash sponsorships. This solid foundation would help generate a profit of $526,000 in the first year alone. With continued ticket sales and sponsorships, the goal was to achieve an average attendance of 6,700 fans per game and a Year 2 profit of $548,000.

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Comparable Numbers

Optimistic as it may seem, the analysis of the seven-team Major Indoor Soccer League (MISL) showed that the most successful franchises were indeed posting comparable numbers to those projected by the Tacoma Stars. For instance, a Baltimore franchise averaged 5,544 fans per game and derived significant revenue from ticket sales, sponsorships, and soccer camps hosted by players. While the numbers may vary, there is evidence to suggest that success is attainable.

Soccer Fans

Challenges and Roadblocks

A Name Fight

The path to success is rarely straightforward. The Tacoma Stars, a team set to join the newly formed Major Arena Soccer League (MASL), faced a hurdle when an ownership group using the revised PSO report was denied franchise rights. The owner of the Seattle Impact, Dion Earl, claimed the local franchise rights instead and chose to play out of the ShoWare Center in Kent. This naming dispute delayed the launch of the team and risked undermining the marketing efforts.

Falling Short of Projections

Unfortunately for Dion Earl and the Seattle Impact, the team fell short of Earl’s projections. With an average attendance of just 696 fans per game and few sponsors, the team struggled financially. Earl’s first-year net profit projection of $550,000 seemed unrealistic given the circumstances. Even with a reduced membership fee from the MASL, it became clear that the financial challenges of running a franchise were more significant than anticipated.


Here are some frequently asked questions about starting an indoor soccer team:

Q: How much does it cost to start an indoor soccer team?

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A: The cost of starting an indoor soccer team can vary depending on various factors such as league fees, player salaries, marketing expenses, and venue costs. It is essential to budget for both short-term and long-term expenses to ensure financial sustainability.

Q: How can I attract sponsors for my indoor soccer team?

A: Attracting sponsors for your indoor soccer team requires a strategic approach. It involves creating a compelling sponsorship package, demonstrating the value of associating with your team, and actively reaching out to potential sponsors. Networking with local businesses and leveraging your team’s community involvement can also help attract sponsors.

Q: How important is marketing in the success of an indoor soccer team?

A: Marketing plays a vital role in the success of an indoor soccer team. A well-executed marketing campaign can build awareness, drive ticket sales, and attract sponsors. It is crucial to invest in effective marketing strategies to ensure the team’s visibility and long-term success.


Owning an indoor soccer team may be a dream come true for many, but it is not without its challenges. While the potential for profit exists, success in this industry requires careful planning, effective marketing, and adaptability. It is essential to navigate through the obstacles and learn from the experiences of others to increase the chances of achieving your goals. So, if you’re truly passionate about indoor soccer, go ahead and pursue your dream, but remember that making money in this business is rarely an easy endeavor.

For more information on indoor soccer and the world of professional football, visit Pesstatsdatabase.

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