MLS is entering its 28th season, and soccer’s popularity in the US is undeniable. However, despite the thousands who play the game and the popularity of leagues like the Premier League and Liga MX, many US soccer teams, including those in MLS, struggle to break into the sporting consciousness of their own cities.
A Tale of Two Cities
This stumbling block is particularly evident in America’s two biggest cities: Los Angeles and New York City. While these cities have a huge number of soccer fans, it is debatable whether their MLS teams are truly part of the identity of the cities.
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In New York City, for example, the success of the MLS team, New York City FC, is often overshadowed by the success of other major league teams. When NYC FC won the MLS Cup in December 2021, the victory was largely ignored by the local media, who were focused on the city’s major league championship drought. Similarly, LAFC’s MLS Cup victory in 2022 received limited coverage in Los Angeles compared to the city’s beloved baseball, football, and hockey teams.
The Power of Local Identity
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The situation is different in other parts of the US. In cities like Philadelphia, MLS teams like the Philadelphia Union enjoy regular coverage and are embraced as part of the city’s sports scene. This can be attributed to factors such as cross-sport promotion and the familiarity of coaches like Jim Curtin, who understand the local sports scene.
Marketing and Promotion
MLS teams have the potential to market themselves effectively and create exciting stories when given adequate space and resources. For example, the 2022 US Open Cup final between Orlando City and Sacramento Republic generated significant interest due to successful marketing efforts and support from other sports teams in the area. However, in cities where college sports are dominant, such as Orlando, soccer can still be overshadowed.
The Challenge of Establishing History
One of the challenges MLS faces in gaining recognition as a major league is its relatively recent establishment compared to other sports leagues in the US. Some teams, particularly those with origins predating MLS, have a better chance of drawing upon a storied history to create a stronger connection with fans.
The Future of MLS
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Despite these challenges, there is hope for MLS to continue growing in popularity. The upcoming 2026 FIFA World Cup, which will be held in the US, could be a turning point for the league. Additionally, with more stars from around the world joining MLS and the increasing coverage from national media outlets, there is a possibility for MLS to reach new heights and capture the attention of association football and fútbol fans across the country.
FAQs
Q: Is MLS considered a major league in the US?
A: The perception of MLS as a major league varies depending on the city. In some cities, MLS teams are embraced as part of the local sports scene, while in others, they struggle to compete for attention against more established leagues.
Q: How can MLS teams improve their recognition?
A: MLS teams can improve their recognition by focusing on effective marketing and promotion, creating exciting stories, and building a strong connection with fans. Cross-sport promotion and having coaches who understand the local sports scene can also help.
Conclusion
MLS’s status as a major league in the US is a complex and nuanced issue. While soccer’s popularity continues to grow, MLS teams face challenges in establishing themselves as integral parts of their respective cities’ sporting identities. However, with strategic marketing, cross-sport promotion, and the upcoming World Cup, MLS has the potential to reach new heights and capture the hearts of sports fans across the country.
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Danh mục: Sport
