Monday, 15 Apr 2024

The Rise of the Red Bull Soccer Empire

red bull teams

In recent years, football club ownership has witnessed a significant shift towards multi-club ownership models. Red Bull, the Austrian energy drink brand, has emerged as a dominant player in this field. They have built a global empire, connecting several clubs with a shared philosophy and principles. Let’s delve into the world of Red Bull and explore how they have become a force to be reckoned with in the footballing world.

What is the Red Bull Franchise?

Founded in 1987, Red Bull GmbH is a renowned energy drink brand that has transcended the boundaries of refreshment. In 2005, they ventured into the realm of sports ownership by acquiring Austria Salzburg, a football club in their home country. The club was rebranded as FC Red Bull Salzburg, marking the birth of Red Bull’s sporting empire. Over the years, they expanded their reach and purchased several clubs across different sports, including Formula 1, Nascar, Esports, Golf, and, of course, football.

The Red Bull Soccer Teams

Red Bull currently owns five soccer teams around the world. These teams operate within a multi-club ownership model, allowing them to compete in their respective domestic leagues while nurturing talent and maintaining close links with one another. The Red Bull soccer teams are:

  • FC Red Bull Salzburg (Austria)
  • RB Leipzig (Germany)
  • New York Red Bulls (USA)
  • Red Bull Brasil (Brazil)
  • FC Liefering (Austria)
Tham Khảo Thêm:  The Fascination of Footballers' Ponytails: An Unfortunate Fashion Trend

But the Red Bull empire extends far beyond football. They have a diverse range of sports teams, from Formula 1 and ice hockey to skateboarding and surfing. This approach has allowed Red Bull to reach a broader audience and solidify their branding strategy.

The Red Bull Philosophy

Red Bull’s success lies in their distinct philosophy, both in terms of business management and footballing style. Each club within the ownership model follows a similar playing philosophy, characterized by aggressive, attractive, high-intensity, and high-pressing football. The teams focus on active play, employing an aggressive pressing system and exploiting spaces behind the opposition defense. With a well-defined scouting system and specific player profiles, Red Bull recruits and develops players who excel in this style of play.

Over the years, Red Bull has unearthed and profited from talented players like Sadio Mané, Naby Keita, and Timo Werner. Their coaching approach is equally focused and deliberate. Head coaches are selected based on their alignment with the playing philosophy, ensuring a seamless transition of tactics and strategies across the clubs.

RB Leipzig: The Flagship Team

While all the Red Bull soccer teams have their individual strengths, RB Leipzig stands out as the flagship team. Red Bull’s relentless search for a German club to establish as their elite European hub culminated in the founding of RB Leipzig in 2009. The club quickly climbed the leagues and secured promotion to the Bundesliga in 2016. They have since attracted top coaches like Julian Nagelsmann and Marco Rose, showcasing their commitment to excellence and development.

Tham Khảo Thêm:  How Fast Can a Soccer Ball Be Kicked?

The Controversy

Red Bull’s rise has not been without controversy, particularly in Germany. The Bundesliga’s 50+1 rule requires clubs to be majority-owned by fan members. RB Leipzig bypasses this rule by having only a few registered fan members, most of them from the Red Bull management team. This has drawn criticism from fans of other clubs and sparked debates about the preservation of traditional fan-led football culture.


Red Bull’s multi-club ownership model has revolutionized the world of football. With a shared philosophy, distinct playing style, and strong branding strategy, they have created a global empire that transcends the boundaries of sports. While not without controversy, Red Bull’s continued success and expansion signal a potential shift in how clubs are owned and operated in the future. To learn more about the world of sports management and exclusive interviews with industry figures, visit Pesstatsdatabase.


Q: How many soccer teams does Red Bull own?
A: Red Bull owns five soccer teams: FC Red Bull Salzburg, RB Leipzig, New York Red Bulls, Red Bull Brasil, and FC Liefering.

Q: What is the Red Bull philosophy?
A: The Red Bull philosophy revolves around an aggressive, attractive, high-intensity playing style. The teams focus on high pressing, active play, and signing players who excel in this system.

Q: What is the flagship team of the Red Bull empire?
A: RB Leipzig is the flagship team of the Red Bull soccer empire. They have risen through the ranks and established themselves as a prominent team in the Bundesliga.

Q: How has Red Bull bypassed the Bundesliga’s 50+1 rule?
A: RB Leipzig has a limited number of registered fan members, most of whom are from the Red Bull management team, allowing them to circumvent the 50+1 ownership rule.

Tham Khảo Thêm:  The Strike that Shook the NASL: A Look Back

Q: What is the future of Red Bull’s ownership model?
A: Red Bull’s ownership model is likely to continue thriving and expanding. As football becomes more commercialized, this approach may gain further popularity in the future.